Why a guide to Internet programs?
The way people use the Web is changing. Exponential growth in streaming content, demand for faster connections, and technological improvements (resulting in better quality), have rapidly increased consumer interest in "what's on" on the Web. A guide to Internet programming has become a key element in any content mix.
"Streamies", people who listen to and watch Internet audio and video, are the most valuable demographic on the Web. According to a recent Arbitron report, they are twice as likely to click on advertising and purchase products online - over 60 percent of them do both. Program guides can help you attract this highly sought-after demographic.

Why Yack?
Yack's Internet Program Guide(SM) continues to be the most comprehensive and up-to-date available. Our patent-pending technology, EASY(SM), ensures that listings are updated up to several times a day - so consumers won't miss an event - and our expert editorial team monitors the quality and accuracy of each listing.
Yack Media Services builds customized products for ISPs, broadband providers, portals, destination sites, technology providers, convergence companies and other media entities, including print, cable MSOs, satellite providers, WAP, interactive television and set-top box providers: