FOR IMMEDIATE RELEASE

Contact: Ammar Afif, ammar@yackinc.com
Yack.com, Inc., 212.584-9013

YACK TURNS SWITCH2.NET ON

http://www.yack.com

London, October 10, 2000 — (Streaming Media Europe, Booth #116) – YackSM (www.yack.com) has entered into a distribution agreement with streaming media entertainment portal Switch2.net (www.switch2.com). The announcement was made today at Streaming Media Europe by Sean Malatesta, Yack’s Vice President of International Business Development.

Through the partnership, Yack’s comprehensive Internet Program GuideSM will be available to Switch2.net’s vast audience of online entertainment seekers.

"Yack is proud to be able to join forces with Switch2.net," stated Malatesta. "We are pleased to be able to offer its users an even broader array of online entertainment options."

"We are delighted to be working with Yack in both offering our audience Yack’s award-winning, comprehensive program guide and in promoting content from the Switch2 channels through the Yack.com network," said Adrian Pettett, Switch2.net Operations Directors. "This is a core part of our marketing strategy, which seeks to establish commercial and distribution links with best of breed online partners throughout the world which enable us to reach the largest possible audience."

Yack currently has a number of other European distribution deals that include co-branded sites with UK Internet service providers World Online, FreeServe, Line One and Madasafish. Further, Yack recently cemented distribution agreements with chello Broadband and British Telecommunications.

About Switch2.net
Switch2.net is a streaming media portal featuring four channels of entertainment as follows: music, film, comedy and sport. It has been at the cutting edge of internet broadcasting since its inception in 1998.

About Yack
Yack is the authority on what's happening in the ever-expanding world of online events, including streaming media and chats. Yack offers an unparalleled, up-to-the-minute and easily searchable database of listings, original editorial reviews and content, as well as a unique, personalized daily e-mail reminder service. Twice named the "Best Guide to Live Events" and also one of the "100 Best Sites for 2000" by Yahoo! Internet Life, Yack guides users to over 150,000 Web events and programs available each week. Yack's Internet Program Guide is co-branded and syndicated online through top ISPs, Web sites and cable modem partners; and in print through newspapers and magazines. Partners include Road Runner, EarthLink, WorldGate, chello Broadband, Madasafish, Handbag, FreeServe, Line One, Singapore One, Microsoft, World Online, United Features Syndicate and Sportsticker. Yack also has 300 partnerships with online content and Web event producers. The company is based in New York.


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