Contact: Ammar Afif, ammar@yackinc.com
Yack.com, Inc., 212.584-9013

London, October 10, 2000 — (Streaming Media Europe, Booth #116) – Yack^SM (www.yack.com), the Internet Program Guide^SM, has entered into a co-branded distribution deal with LineOne (www.lineone.net), one of the UK’s leading ISPs. The announcement was made today at Streaming Media Europe by Yack Vice President of International Business Development, Sean Malatesta.

Through the partnership, Yack’s complete guide to online events and programs will be available to LineOne’s millions of users throughout the UK.

"We are pleased to be able to expand Yack’s presence in the UK," stated Malatesta. "We look forward to working more closely with LineOne and providing our service to its millions of users."

"We are always seeking to deliver the best content to our audience," stated Rob Andrews, Head of Entertainment at LineOne. "This deal with Yack reinforces our commitment to providing valuable information to our members."

Yack currently has a number of European distribution deals that include co-branded sites with UK Internet service providers World Online, FreeServe and Madasafish; high-speed entertainment portal Switch2it.com from Edison Interactive and Handbag.com, the nation’s largest women's portal. Yack has also recently cemented distribution agreements with chello Broadband and British Telecommunications.

About LineOne
LineOne is a leading UK internet portal and access provider with over 1,200,000 registered members and a current membership growth of 20,000 per week. LineOne, backed by United News and Media and British Telecommunications, has been in operation since April 1997 and was one of the first portals in the UK to offer totally free internet access and provides one of the richest sources of UK focussed content and applications. LineOne aims to provide its members with a personalised online experience available through all narrowband and broadband platforms with access to a wide range of unique content, free mail, games, forums, chat and online shopping services. LineOne is one of the most popular destination addresses on the internet in the UK.