FOR IMMEDIATE RELEASE

Contact: Ammar Afif, ammar@yackinc.com
Yack.com, Inc., 212.584-9013

LET THE GAMES BEGIN!
YACK UNLEASHES ULTIMATE GUIDE TO ONLINE GAMING

Acclaimed Yack Radio Guide Expands to 3,200 Radio Stations

http://games.yack.com

New York City, December 12, 2000 — With the Web becoming a virtual arcade, YackSM, the Internet Program GuideSM, today unleashed its Online Games Guide, the ultimate guide to the Internet’s best games – from Pacman to DJ Nights. The company also announced the relaunch and expansion of its popular Radio Guide – now debuting as the Yack Radio Tuner – which features thousands of listings of online radio stations, beaming every genre of music and talk.

The latest in Yack’s series of Vertical Program GuidesSM, which currently includes guides to online film, animation, seasonal sports and teen-specific content, the Yack Games Guide boasts the Web’s most extensive database of online games. From classics like Centipede and Tetris, to new cult faves like the take-no-prisoners school popularity contest, SissyFight 2000, the Yack Games Guide helps users to both rediscover old favorites and uncover the latest underground hits. The Guide also features the free online demo versions of some of the hottest current retail releases, like Quake III: Arena. The sleek, streamlined guide, sorts games into six categories:

Category

Examples

Action

Quake III (demo), NASCAR 2000, South Park Cheesy Poofs
Role Playing

Quest, Zork, Digininja
Card, Casino, Board

Battleship, Poker, Blackjack, Mahjong, Connect Four
Strategy & War

Hollywood Stock Exchange, Strategic Command, Sissyfight 2000

Trivia & Puzzle

Who Wants to be a Millionaire, Word Search, Jigsaw Puzzles
Arcade

Asteroids, Spy Hunter, Rampage, Pong, Frogger, Pacman

The listings hail from dozens of the hottest game producers on the Web, including Shockwave, Electronic Arts, Game House and MSN Gaming Zone. The Guide also includes personal pages of enterprising netizens who have developed high-quality versions of their video game favorites (like the "Scared," a personalized homage to Wolfenstein 3D on www.Brackeen.com). Like all comprehensive listing on Yack, each entry on the Yack Games Guide provides information on the platforms and software required to play and a direct link to the game’s host site.

The Games Guide also showcases several special sections, including:

  • Just Added, a collection of Yack’s latest gaming findsAbout EarthLink
  • Art’s Picks, the coolest sites as chosen by editor and online gaming expert Arthur Hasell
  • Demo Arena, where users can test drive the newest games
  • Regular features on breaking news and industry trends

"Gaming has emerged as one of the most popular and dynamic forms of entertainment on the Web. In fact, according to Cyber Dialogue, by June 2000, over 26.4 million adults had visited game sites," said Yack President and CEO Jeff Morris. "Considering their wild popularity, a comprehensive, easy-to-use online games guide was way overdue. Whether you’re new to the online gaming scene or a longtime fanatic, the Yack Games Guide will help users get the most out of this incredible phenomenon."

The debut of the Online Games Guide coincides with the greatly anticipated relaunch of Yack’s Radio Guide , which first launched last Fall. This highly successful Vertical Program GuideSM has been expanded to include over 3,200 radio stations on the Web, including every genre of music and talk. The new guide, renamed The Yack Radio Tuner, has the slick appearance of an in-dash car stereo. It features the ability to pre-set up to six favorite stations, and also boasts easy-to-use tuning and volume controls. The Radio Tuner’s extensive database of stations is organized by Web-only and re-broadcast radio, and is searchable by genre, language or keyword.

About Yack
Yack is the authority on what's happening in the ever-expanding world of online events, including streaming media and chats. Yack offers an unparalleled, up-to-the-minute and easily searchable database of listings, original editorial reviews and content, as well as a unique, personalized daily e-mail reminder service. Twice named the "Best Guide to Live Events" and also one of the "100 Best Sites for 2000" by Yahoo! Internet Life, Yack guides users to over 150,000 Web events and programs available each week. Yack's Internet Program Guide is co-branded and syndicated online through top ISPs, Web sites and cable modem partners; and in print through newspapers and magazines. Partners include Road Runner, EarthLink, WorldGate, chello Broadband, Madasafish, Handbag, FreeServe, Line One, Singapore One, Microsoft, World Online, United Features Syndicate and Sportsticker. Yack also has 300 partnerships with online content and Web event producers. The company is based in New York.


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