Contact: Ammar Afif, ammar@yackinc.com
Yack.com, Inc., 212.584-9013

New York City, October 3, 2000 — Yack^SM (www.yack.com), the Internet Program Guide^SM, continues its aggressive expansion with the appointment of Dr. Steven Fredericks to the dual post of Chief Operating Officer/Chief Financial Officer.

Dr. Fredericks, who will be New York-based, will be responsible for all operational aspects of the company, including operations planning, implementation and execution, as well as all sales and business development activity. In addition, Dr. Fredericks will oversee Yack’s financial and administrative functions, including financial planning and reporting, accounting, analysis and strategy, and human resources.

"We are extremely pleased to have someone of Steve’s caliber join our team," stated Jeff Morris, President and CEO of Yack. "Steve’s expertise in operations management and finance will be invaluable as Yack continues to branch out into different distribution mediums in both domestic and international markets."

Prior to joining Yack, Dr. Fredericks served as CFO/COO for Digital Domain. During his tenure with the company, Digital Domain grew to over 1300 employees, making it the fastest growing company in Southern California. Under his leadership, Digital Domain was also named Software Company of the Year and received two Oscars and multiple Cleo, Grammy and MTV Awards. Dr. Fredericks was also responsible for the company’s joint venture with Mattel, which produced the most successful girls’ CD-ROM product in history, Barbie Fashion Designer. He also architected a joint venture in Oberhausen, Germany for the creation of Europe’s most advanced digital studio, with partners from Israel, UK and USA.

Before joining Digital Domain, Dr. Fredericks spent 15 years at IBM in numerous financial management positions, including a tenure at IBM headquarters in Paris, where he was head of Financial Planning and Analysis for Europe, the Middle East and Africa.

In addition to his many career accomplishments, Dr. Steven Fredericks has built an impressive list of educational credentials, including a doctorate in Education from Indiana University, an MBA in Finance from NYU’s Graduate School of Business Administration, and a Masters in Political Science from the New School for Social Research.

Dr. Fredericks educational experience also includes six years as a graduate school professor at Bank Street College of Education. He is currently a Consultative Professor at Shanghai University and Beijing Normal University, and a member of the Board of Advisors for the City University of Hong Kong. He is also a member of the board of Directors of the Southern California Institute of Architecture.