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FOR IMMEDIATE RELEASE
Contact: Ammar Afif, ammar@yackinc.com Yack.com, Inc., 212.584-9013
BT Group Newswroom, +44 20 7356 5369
British Telecommunications (BT)
Yack to Provide Content for British Telecommunications
Yack's Online Event Listings to Be Distributed On Multiple Platforms throughout the UK
New York (June 19, 2000) Vastly expanding its reach in the United Kingdom, YackSM (http://www.yack.com), the Internet Program GuideSM,
signed a deal with British Telecommunications (BT) to provide its comprehensive online event listings across BT's multiple Internet platforms, including narrowband ISP
and broadband DSL access, throughout the United Kingdom.
"We are extremely excited about bringing Yack1s broad range of Internet event listings to the millions of BT customers in the United Kingdom," said Jeff Morris, President
& CEO of Yack. "This relationship further strengthens Yack's efforts to become the leading, authoritative guide to live and on-demand Web content in both the United States
and Europe."
This latest partnership reflects Yack's growing involvement in the European community. The company already has a distribution deal with leading European Internet
communications company World Online International, and has been publishing content specifically geared for the European audience (events scheduled for the GMT time zone)
for almost a year.
John Raczka, Sr. Vice President of Content at BTopenworld, said "Our Broadband portal, BTopenworld, will not only be incredibly rich with online content experiences,
but also include wide range of tools to assist consumers to fulfill their offline entertainment needs as well. We view Yack to be a leading player in this arena and
its content to be very applicable to our strategies."
Yack's other European distribution deals include co-branded sites with leading UK Internet service providers FreeServe and Madasafish, high-speed entertainment portal
Switch2it.com from Edison Interactive and Handbag.com, the nation's largest women's portal.
About British Telecommunications
British Telecommunications plc is one of the world's leading providers of telecommunications services. Its principal activities include local, long distance and
international telecommunications services, mobile communications, Internet services and IT solutions. BT is expanding its presence overseas rapidly and has operations
in more than 30 countries worldwide, with ventures in the Republic of Ireland, France, Switzerland, Spain, Germany, Italy, the Netherlands, Sweden, New Zealand, Japan,
Singapore, Malaysia, Korea, Latin America and India. BT and AT&T have also created Concert, the leading global telecommunications company serving multi-national business
customers, international carriers and Internet service providers worldwide.
About Yack
Yack is the authority on what's happening in the ever-expanding world of online events, including streaming media and chats. Yack offers an unparalleled, up-to-the-minute and easily searchable database of listings, original editorial reviews and content, as well as a unique, personalized daily e-mail reminder service. Twice named the "Best Guide to Live Events" and also one of the "100 Best Sites for 2000" by Yahoo! Internet Life, Yack guides users to over 150,000 Web events and programs available each week. Yack's Internet Program Guide is co-branded and syndicated online through top ISPs, Web sites and cable modem partners; and in print through
newspapers and magazines. Partners include Road Runner, EarthLink, WorldGate, chello Broadband, Madasafish, Handbag, FreeServe, Line One, Singapore One, Microsoft, World Online, United Features Syndicate and Sportsticker. Yack also has 300 partnerships with online content and
Web event producers. The company is based in New York.

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